There’s a good reason we don’t have an easy view of our own bums – most of us would not be happy with what we saw, no matter how hot someone else may find it.

Besides the odd look over my shoulder in the mirror, I’m quite happy not to be really know what others are seeing, or more precisely what you don’t know won’t hurt you. I have enough complexes about the parts I can see already.

Everybody knows the standard answer to the question “Does my bum look big in this?” is somewhere between NO and “it looks like two peaches on a windowsill,” so why mess with convention?

Enter Jeans West and their decision to install butt cameras in its change rooms so that customers can easily see what their touche looks like in a new pair of jeans.
Apparently here’s the advantage:

“The camera snaps an image of your backside on your own personal screen in the changeroom so you no longer have to venture into the main store and run the gauntlet of unflattering light and mirrors.”

It’s not like you get to see it that often, but now they make you stare at it in the most vulnerable of moments – jeans shopping?

Any good shop understands the delicacy of trying on new jeans and thoughtfully installs low-lighting and quality (tilted slightly upwards) mirrors.

Until they develop the technology to give me a bum-lift at the same time, I’ll be keeping cameras out of my changeroom.