Some months I feel like a sad excuse of a blogger and this is one of those months. My excuse – time, travel and a lot on my plate. But it doesn’t help shake that feeling of regret that I don’t make a bigger effort. So before the timeframe to blog about Pubcamp really becomes embarrassing, I better stop with the excuses already!

Pubcamp was an event put on by itechne, of which I know very little about other than it took the initiative spear-headed by my Twitter associate Jed White to put on an event to discuss the future of media. The event was held in Sydney and then Melbourne and I was lucky enough to be invited to both to debate the subject that: “The world of new media choice is a dagger to the hearts of content producers and creators alike.” You can guess that I was for the negative. The topic came about through a discussion with my opponent Richard Walsh who firmly believed this to be the case. Actually, less so by the time we got to Melbourne as we had been trading emails on the subject and I made some inroads to his thinking. Jed also invited me to give a presentation at the Melbourne event and I’m told they should be available online shortly. I did have grand plans of writing out my talks here, but I’m afraid that may take a while

But I did want to mention one of the terms I coined in my presentation. Whenever I hear the term “mainstream media” it’s always fallen short for me in regards to what it describes. In fact a lot of online media sites, some not considered “mainstream” still operate under the same principals of what we are trying to break away from. It occurred to me the difference between media as we know it and the media we are trying to foster in the future is about control. So I prefer now to talk about “control media” over “mainstream”. Control media seeks to “control” content distribution, information, its audience. Its journalists even I guess the alternative term for new media then could be “free media” – it works on lots of levels, but I haven’t fully thought that one through yet.

I also just wanted to add some thoughts into the ring about the event. For me it was a great opportunity to get together and put the future of media in the spotlight – outside of overpriced and often stuffy conferences that really don’t open the issue up for anyone to contribute to. Both events were free – and I’m sure they would have not been cheap to put on – which meant that every day people genuinely interested in media could come along. And come they did. There was a great Twitter turn out and really I think the Twitterati added the edge to the event. It’s not important to me that we didn’t really leave with any real conclusions, but rather that there is an obvious and passionate desire to reconstruct and improve on media as we know it. I’m sure answers will flow as we move forward, but I do hope that we leave some of the shackles of the past in the past. There’s no point in trying to control media in a free media world and the sooner we let go, the sooner we’ll start to find answers. I’m happy to be one of the first to jump, hopefully I’ll land before the others – either that or be splattered on the ground. Care to join me?

Image found here and used under Flickr cc.