A tipping point for online advertising?
Posted in media on March 29th, 2008
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It’s not even really ‘news’ anymore that the newspaper industry has experienced the worst drop in advertising revenue in more than 50 years. But I found this quote from the Newspaper Association of America’s latest report quite interesting:
“Even with the near-term challenges posed to print media by a more fragmented information environment and the economic headwinds facing all advertising media, newspapers publishers are continuing to drive strong revenue growth from their increasingly robust Web platforms,” John Sturm, president and CEO of the NAA, said in a statement.
Could this be a tipping point?